In October, Love Your Melon teamed up with TENSPACE to build a one-of-a-kind pop-up retail experience in Columbus, Ohio. Together, we created an immersive space where guests could interact with Love Your Melon and get inspired! Visitors could take a swing in our beanie forest, write their wishes in the dream room, send a smile to a child battling cancer, and express their creativity by building a custom beanie.
One of the most meaningful aspects of our TENSPACE pop-up was our build-one, gift-one program. Guests who built a beanie for themselves had the free opportunity to build a beanie to donate to Ronald McDonald House of Columbus – they could even include a special note to the recipient!
Ronald McDonald House is a charity organization that provides services that reduce stress and financial burden for families when they must travel far from home to access medical care for their child. They believe that “home” is more than four walls and a roof over your head. That’s why every Ronald McDonald House is a safe haven that provides all the comforts of home, plus the compassion and hospitality of staff, volunteers, and other families — all just steps away from the hospital.
Our time at TENSPACE culminated in an incredible giving event. On December 20th, the TENSPACE team hosted an event to pass out 500 custom beanies to residents, staff, and volunteers at Ronald McDonald House of Columbus. It was an honor to bring smiles and holiday cheer to those who needed it most.
Ryan Wilkins, Chief Marketing Officer of Ronald McDonald House of Columbus, said it best: “Whatever we can do to lift the spirits of these families is a big deal. People in Columbus could go into TENSPACE, work with Love Your Melon, make a hat, and it comes here to the house… it really is making a difference. The simple things really sometimes make the biggest impact”.
